AVOID HUMANS APP

Client: GSD&M
Project: SXSW App
Agency: GSD&M

The Project Review: The Avoid Humans app was developed to address the overcrowding issue in Austin, Texas, during the South By Southwest festival. The app functioned as an anti-Foursquare, utilizing data from Foursquare and Instagram check-ins to identify and recommend nearby establishments with the least amount of people. By providing festivalgoers with information on less crowded venues, the app aimed to enhance the enjoyment of restaurants and bars during the bustling festival period.

Awards:
2015 Adweek Project Isaac Award: Class of Genius Creations
2015 National Addy's Digital Creative Technology: Silver Award Winner
2015 One Show Mobile Finalist
2015 District Addy Silver Award Winner
2015 Austin Addy's Digital Advertising: Web-Based App, Gold Award Winner
2015 Austin Addy's Elements of Advertising: GPS & Location Technology, Gold Award Winner
Shortlisted in four, mobile, 2014 Cannes Lion categories
FWA Mobile Site Winner of the Day

Articles:
ADWEEK
USA Today
Brooklyn Magazine
The Daily Dot
The Entrepreneur
The Metro
Food & Wine