LUCCHESE BOOT POSTER DESIGNS

Client: Lucchese Boots
Project: Poster Design
Agency: GSD&M

The Project Review:
Lucchese is an American luxury boot brand founded in Galveston, Texas. Their boots are made by artisans in El Paso, Texas, since 1883 and have evolved from one man’s American Dream to an American Legend that is stitched into the fabric of the nation’s culture. After years of being sought after by higher-end clientele, Lucchese wanted to return to their original clientele, the traditional, blue collar worker. These posters are designed to bring the brand back down to earth and connect with the common man.