MACPLUS REBRAND

Client: MacPlus
Project: Rebrand
Agency: Föda Studio

The Project Review: The MacPlus rebranding project aimed to redefine the image of the company by highlighting their comprehensive IT services. The concept revolved around the idea that MacPlus goes beyond basic IT solutions, providing not only software expertise but also physical, in-the-field education and various other IT services. The rebrand included graphic design challenges and a resolution for the MacPlus name. The "+" symbol was incorporated into a 3D grid matrix, allowing for the development of a dynamic system of symbols, icons, and color patterns, creating a robust graphics kit for the brand. The web design approach was centered around the user experience, recognizing that most IT providers are contacted in emergency situations. The focus was on designing a simple, clean, and user-friendly mobile site to ensure quick access to MacPlus wherever their services were needed. Print collateral was also a significant consideration, aiming to keep it simple and clean, aligning with the elegance of Apple products. Thermography and metallic inks were employed to elevate the print collateral system.