ARS/RESCUE ROOTER IDENTITY REBRAND

Client: ARS/Rescue Rooter
Project: Rebrand
Agency: Push.

The Project Review:
In recent years, ARS/Rescue Rooter rapidly grew to be a national air conditioning, heating and plumbing service provider. However, the company’s growth resulted from numerous acquisitions, creating a disjointed and inconsistent brand that didn’t allow themselves to visually stand out from competitors — a key element in this on-demand and recall-based industry.

The strategy was to create the new brand, one national brand was developed. After months of research, the new brand was unveiled, including logos, iconography and all brand collateral. It showcased a bold look that was optimized for online usage and the creation of compelling van visuals —key lead generators for ARS/Rescue Rooter.

The new brand has given ARS/Rescue Rooter a compelling national identity, which has helped the company grow into new markets. Current branch markets have seen an increase in leads due to the memorable brand image seen on the vans and in the marketplace.

Awards:
Rebrand 100 Global Awards

Articles:
Rebrand