SMOKEY BONES BAR & FIRE GRILL REBRAND

Client: Smokey Bones Bar & Fire Grill
Project: Rebrand
Agency: Push.

The Project Review: Smokey Bones Bar & Fire Grill underwent a rebranding after a change in ownership. The restaurant, previously known for its barbecue food, needed to shift its image and appeal to a broader customer base. The goal was to transform Smokey Bones into a welcoming and exciting destination, emphasizing its bar as the centerpiece. The rebranding involved creating a new name, logo, menu, signage, and other collateral to reflect the new personality of Smokey Bones Bar & Fire Grill. A new website was developed to showcase the refreshed brand identity. The rebranding efforts resulted in increased foot traffic, sales, positive media coverage, and plans for expanding the new brand to other locations.

Awards:
Print Regional Design Annual Award
14 TAAN Titan Awards
Best-In-Show ADDY Award
Rebrand 100 Global Awards  

Articles:
Rebrand