Southwest Airlines CAMPAIGN

Client: Southwest Airlines
Project: Brand Campaign
Agency: GSD&M

Project Review: GSD&M, a long-time agency partner of Southwest Airlines, worked on various aspects of the airline's marketing campaigns. This collection of work includes commercials, out-of-home advertisements, and jet bridge posters created for Southwest Airlines. Some of the campaign elements were regional, while others were visible in airports throughout the United States. The creative materials aimed to capture the spirit and essence of Southwest Airlines.

:30 BRAND COMMERCIALS

Southwest :30 "Enough"

Southwest :30 "Tropical"

Southwest :30 "Last"

Southwest :30 "Hey DC"

Southwest :30 "Demanding"

Billboards

Southwest Billboard Designs

Southwest Digital Tally Boards

As a part of our Denver and Chicago airport take overs, we suggested to the client to turn one of the video boards at each airport into a real time digital tally board. The boards would show how much money travelers are saving on bag fees each time someone checks a bag with Southwest Airlines.

Complimentary WiFi Cards

Creative Team:

Chief Creative Officer: Jay Russell
Sr. VP/Group Creative Director: Brent Ladd
Group Creative Director: Lara Bridger
Associate Creative Director/AD: Kevin Taylor
Associate Creative Director/CW: Rusty Broome
Photographer/Director: Martin Schoeller