VALENCIA COLLEGE BRAND CAMPAIGN

Client: Valencia College
Project: Rebrand Campaign
Agency: Push

The Project Review:
The Valencia College aimed to showcase the institution's role as a leading learning-first institution that bridges the gap between what is and what can be. Recognized as the best community college in the nation and now offering four-year degrees, the campaign highlighted Valencia's commitment to excellence, innovative approach to education, and its impact on individuals, communities, and Central Florida as a whole. Through strategic marketing initiatives, the campaign aimed to attract talented students, increase enrollment, and establish Valencia College as a renowned educational institution with a transformative impact on students' lives.

 
Bus Shelter Poster Design

Bus Shelter Poster Design

In Store Poster Design

In Store Poster Design

Outdoor Billboard Designs

Outdoor Billboard Designs

Pandora Digital Ad

Pandora Digital Ad

Valencia College was name best community college in 2012 and President Obama spoke on campus

Recognized on the national stage

Voted #1 Community College by the Aspen Institute, Valencia College began offering four-year degrees in 2012. This required more than a name change, it required a deeper understanding of student needs and wants as the college developed more opportunities.

Creative Team:

Chief Creative Officer: Chris Robb
Art Director: Kevin Taylor
Copywriter: Kevin Harrell
Producers: Tiffany Findley & Station Films
Directors: Peking
Editor: David Trachtenberg